The Insurance Industry Consultative Council (IICC) is seeking the help of the media to gauge public opinion and boost insurance penetration.
IICC President/Chairman, Lady Isioma Chukwuma, who made this known at a media retreat in Abeokuta, the Ogun State capital, said media aids national development.
She said that insurers believed that the media is a veritable purveyor of public education on insurance and financial issues.
According to her, the industry recognises the role of the media in projecting its ideals and has continually engaged the media in propagating same. I must appreciate the important role the press is playing in making sure that insurance forms part and parcel of our national consciousness.
She said the media provides a platform for better insurance awareness and penetration.
“The media has always been perceived as invaluable stakeholders in governance in all its ramifications. Therefore, your contributions to nation building cannot be over-emphasised. In particular, your roles as arbiters and the epitome of the nation’s conscience will continue to place you in the forefront of constructive criticism of all national discourse. Every media organisation should continuously brace up with the onerous challenges of achieving national development.
“Nigeria’s transformation process as you are aware is evidenced by a flurry of activities across both public and private sector operations in the national economy. These include agriculture, transportation, power, petroleum and the financial services sector. All of these, to say the least, engender greater risk factors beyond what is presently conjectured by insurance practitioners,’’ she added.
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